Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.
Server-side components (RESS) in conjunction with client-side ones such as media queries can produce faster-loading sites for access over cellular networks and also deliver richer functionality/usability avoiding some of the pitfalls of device-side-only solutions.
In addition to RWD we also specialize in:
Audience and Device Aware is an approach aimed at ensuring that a site is optimized to deliver what a user wants and that works effectively on the device being used to access the site.
Unlike Responsive web design (RWD) which crafts a site visually for a range of devices, ADA aims to reflect the many different elements that enhance and impact on the performance and usability of a site.
The predominant application for the ADA approach is for mobile and smaller screen devices. The principle truly sees the adoption of a “mobile first” strategy and focuses on the performance of a site and value that it delivers to a user and the business.
Ocean Lab is located on the inspiring north shore of Maui. Interested in our creative services? Please get in touch. MAHALO!